In this episode, we talked to Nasseer Deeb – CEO of Expo HUT. He is a serial entrepreneur and producer of shows and exhibitions such as
- Kitchen+Bath Canada Expo
- StoneTech Canada
- Illuminate Canada
- Halal B2B Expo Canada.
He shares his life story and how he discovers a need in the market to launch shows and exhibitions where there is a need but not being met by others.
Once you learn and master this skill, you can launch your next business to the market with a high chance of success. It is called the Blue Ocean vs Red Ocean strategy.
